![]() ![]() The brand then rebranded and upgraded some classics. Choice steaks were added following a chicken and burger upgrade from last year. When Dave & Buster’s launched a new menu in February it put the emphasis on premium. It’s a staggering figure for a 12-month run. Over the past year, Dave & Buster’s has replaced or recrafted roughly 75 percent of its menu. It’s a significant change, and one Jenkins said allowed the brand to simplify operations, improve execution, and shine a serious light on quality.īeyond just sourcing better ingredients, Dave & Buster’s has an entirely new food mantra, “Crafting Craveability.” And it dove head first into the idea. There are now about 40 total options and more than 20 handcrafted cocktails. That on top of a 20 percent reduction implemented a year ago. In February, the chain cut back 15 percent of its items. 10 on data firm Fishbowl’s annual list of up-and-coming brands, Pinstripes, Tom’s Urban, and others.Ī good example of this is what’s happening with Dave & Buster’s food program. Many of its competitors still identify as emerging, like Punch Bowl Social, just named No. That’s where Dave & Buster’s and its 125 units can still overwhelm the rising pack. “Our ability to efficiently execute such a large-scale national rollout is unmatched in the industry,” Jenkins said. The most recognizable of these changes is the virtual reality platform that will add its fourth proprietary title-based on the upcoming Men in Black movie-in Q2 of 2019. Jenkins called it a “year of meaningful progress.” What’s changed? To start, Dave & Buster’s took several key steps toward carving out its own niche again. That all changed Tuesday as the company reported a 2.9 percent lift in same-store sales to close out the fiscal year. READ MORE: How Dave & Buster's inspires employees in the millennial age. ![]() The brand reeled off five straight negative periods, including mid-single digit drops of 5.9 and 4.9 percent, respectively, in Q4 2017 and Q1 2018. While not entirely tied to this reality, that quarter-Q2 of fiscal 2017-marked the last positive same-store sales performance for some time at Dave & Buster’s. Put simply, Dave & Buster’s wasn’t the only game in town anymore. Then-CFO Brian Jenkins, who is now the chain’s top executive, said at the time, “We are watching the competitors closely in terms of when we think they're going to open and trying to measure the magnitude of that opening, but it's not always totally clear.” And all of this as Dave & Buster’s continued an aggressive growth strategy that, executives admitted, created some negative headwinds related to cannibalization. In that quarter, Main Event Entertainment, a Dallas-based concept, opened five stores in Dave & Buster’s corridor. Not just restaurants in particular, but an “eatertainment” space growing more crowded by the day. In the fall of 2017, Dave & Buster’s started to really vocalize the effects of a changing industry.
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